Views from inside the gap.

A studio can be fully funded on paper and somehow still run out of money before the game ships. The common take is that this is mismanagement. I disagree.

In 2025 the UK games market hit its highest ever value and the industry had its worst year on record. Read either figure alone and you reach the wrong conclusion.

One UK region built a games capital market and returned £37 for every £1 invested. A decade later no other region has built anything comparable.

The expenditure credit is genuinely valuable and routinely misunderstood as money that helps you now. It arrives after you have already spent it.